Small Biz AI HQ

Author: Small Biz AI HQ Editorial Team

  • How to Delete Gemini Chats (and Export Them First): Step-by-Step Guide

    How to Delete Gemini Chats (and Export Them First): Step-by-Step Guide

    Google Gemini keeps a history of your conversations so you can pick up where you left off. That’s convenient — until you want to tidy up, remove something sensitive, or stop Google keeping your chats at all. This guide explains how to delete Gemini chats individually or all at once, how to control what Google keeps with Gemini Apps Activity, and how to export a Gemini chat before you delete it.

    The steps below are based on Google’s Gemini Apps Help pages for personal Google accounts, checked in September 2026. If you use Gemini through a work or school account, your administrator controls some of these settings.

    Quick answer

    • Delete one chat: hover over the chat in the side panel → More (three dots) → Delete.
    • Delete all chats: Settings & helpActivityDeleteAll time.
    • Stop saving chats: turn off Keep Activity in Gemini Apps Activity.
    • Delete automatically: set auto-delete to 3, 18 or 36 months.
    • Save a chat first: use Share & exportExport to Docs, or download your data with Google Takeout.

    How to delete a single Gemini chat on a computer

    1. Go to gemini.google.com and sign in.
    2. If the side panel is hidden, click the Menu icon to show your chats.
    3. Hover over the chat you want to remove under Recent (or Pinned).
    4. Click More (the three-dot icon).
    5. Select Delete, then confirm.

    According to Google, deleting a chat also deletes it from your Gemini Apps Activity, along with content created in that chat, such as Canvas documents.

    How to delete a Gemini chat on Android or iPhone

    1. Open the Gemini app (or Gemini in the Google app on iPhone).
    2. Open the list of chats (tap the menu or your chat history).
    3. Touch and hold the chat you want to remove, or tap More next to it.
    4. Tap Delete and confirm.

    Menu wording varies slightly between Android, iPhone and app versions, but the option is always attached to the individual chat.

    How to delete all Gemini chats at once

    Gemini doesn’t have a “select several chats” button in the chat list, but you can clear everything through your activity settings:

    1. Go to gemini.google.com.
    2. Select Settings & help, then Activity.
    3. Click Delete.
    4. Choose All time to remove everything, or Last hour, Last day or Custom range.
    5. Confirm the deletion.

    You can also delete a specific day, or individual items, by clicking the delete icon next to them on the Activity page.

    Turn off Keep Activity (stop saving new chats)

    If you don’t want Google to keep your Gemini conversations in your account history:

    1. Go to Settings & help → Activity in Gemini.
    2. Turn off Keep Activity (previously called Gemini Apps Activity).
    3. Choose whether to also delete existing activity.

    What happens when Keep Activity is off? Google says conversations are still saved with your account for up to 72 hours so it can provide the service and process feedback, but they won’t appear in your Gemini Apps Activity. Some features — such as seeing and returning to past chats — require Keep Activity to be on.

    Set Gemini to auto-delete old chats

    A middle ground is auto-delete:

    1. Open Settings & help → Activity.
    2. Find the auto-delete option.
    3. Choose 3 months, 18 months or 36 months — or turn auto-delete off.

    By default, Google automatically deletes activity older than 18 months. Choosing 3 months is a good privacy-friendly setting for most people.

    What deleting doesn’t remove

    A few things are worth knowing:

    • Human-reviewed conversations: Google explains that some conversations may be reviewed by trained reviewers to improve its services. Google’s privacy notice states that reviewed conversations are stored separately and kept for a longer period (up to three years), and are not removed when you delete your Gemini Apps Activity. This is why you should never enter confidential information you wouldn’t want a reviewer to see.
    • Saved info: if you’ve asked Gemini to remember things about you (preferences, facts about your work), these are stored in Saved info, separate from chat history. Delete them in Settings & help → Saved info.
    • Shared links: if you shared a public link to a chat, manage or delete it separately under Settings & help → Your public links.
    • Exported copies: anything you exported to Google Docs, Gmail drafts or downloads stays there until you delete it.
    • Other Google services: content created with Gemini in Gmail, Docs or Drive lives in those apps.

    Common mistakes when deleting Gemini chats

    • Deleting in the wrong Google account. If you use more than one account, check the profile picture in the top-right corner before deleting.
    • Forgetting Saved info. Clearing chats doesn’t remove the facts Gemini has been asked to remember. Review Saved info separately.
    • Leaving public links active. A shared link can still be viewed until you delete it from your public links list.
    • Not exporting first. Once a chat is deleted from your activity, you can’t restore it. Export useful responses to Docs before clearing history.
    • Assuming Keep Activity off means instant deletion. Google may still hold conversations for up to 72 hours to provide the service.

    How to export a Gemini chat before deleting it

    Before clearing your history, save anything useful. Gemini’s built-in export options work per response rather than for a whole conversation at once.

    Export a response to Google Docs

    1. Open the chat.
    2. Under the response you want to keep, click Share & export.
    3. Select Export to Docs.
    4. A new Google Doc opens in your Drive with the response.

    Draft in Gmail

    Choose Share & export → Draft in Gmail to create an email draft containing the response — handy for sending an AI-drafted reply after you’ve edited it.

    Copy the response

    Click the Copy icon under a response and paste it into any document or notes app.

    Share a public link

    Use Share to create a public link to the chat. Anyone with the link can view it, so only use this for non-sensitive content, and delete the link when you no longer need it.

    Download all your Gemini data with Google Takeout

    To keep a full archive:

    1. Go to takeout.google.com.
    2. Click Deselect all, then select My Activity (and choose Gemini Apps activity within it if offered).
    3. Choose your export format and delivery method.
    4. Create the export and download the file when Google emails you.

    Third-party browser extensions can export whole Gemini conversations as PDF or Markdown. Be careful: extensions can read what’s on your screen, so only use well-reviewed ones and never on a work account without permission.

    How to rename or pin Gemini chats

    If your goal is organisation rather than deletion:

    • Rename: hover over a chat → MoreRename.
    • Pin: hover over a chat → MorePin to keep it at the top.
    • Search: click the Search icon to find a past chat by keyword.

    Gemini chats on work or school accounts

    If you use Gemini with a Google Workspace account, your administrator decides whether activity is kept, for how long, and whether you can delete it. Workspace versions of Gemini also follow your organisation’s data protection terms. If you can’t find the delete or activity options, contact your IT administrator.

    Privacy tips for small businesses using Gemini

    1. Use a business account. Gemini in Google Workspace offers stronger enterprise data protection than personal accounts.
    2. Don’t paste sensitive data — customer personal details, payment information, passwords or confidential contracts — into consumer AI tools.
    3. Set auto-delete to 3 months on personal accounts used for work tasks.
    4. Review Saved info occasionally so Gemini doesn’t remember outdated or sensitive details.
    5. Write an AI use policy so staff know which tools are approved and what they can share.

    For comparisons with other assistants, see Copilot vs ChatGPT and Claude vs ChatGPT. If you’re also cleaning up other AI tools, read how to cancel a ChatGPT subscription.

    Frequently asked questions

    How do I delete my Gemini chat history?

    Go to gemini.google.com → Settings & help → Activity → Delete → All time. To delete a single chat, use the three-dot menu next to it and choose Delete.

    Are deleted Gemini chats gone forever?

    They’re removed from your Gemini Apps Activity. However, conversations that were selected for human review may be stored separately for longer, according to Google’s privacy notice, and exported copies remain wherever you saved them.

    Can I delete multiple Gemini chats at once?

    Not by selecting several chats in the list. Use the Activity page to delete by time range — last hour, last day, a custom range or all time.

    How do I export a Gemini chat?

    Use Share & export under a response to export it to Google Docs or draft it in Gmail, copy the text, or download all your activity with Google Takeout.

    Why can’t I see my old Gemini chats?

    Keep Activity may be turned off, auto-delete may have removed them, you may be signed in to a different Google account, or your Workspace administrator may control activity settings.

    Does turning off Keep Activity delete my existing chats?

    Not automatically. Google gives you the option to delete existing activity when you turn it off; otherwise, your past activity remains until you delete it or it’s removed by auto-delete.

    The bottom line

    Deleting Gemini chats is simple once you know where to look: use the three-dot menu for single chats, the Activity page for bulk deletion, and auto-delete or Keep Activity to control what’s saved in future. Export anything important to Google Docs or Takeout first, and remember that the safest approach is not to share sensitive information with any AI chatbot in the first place.

    Related reading

    *Steps based on Google’s Gemini Apps Help pages for personal accounts, checked in September 2026. Menu names may vary slightly by device and app version.*

  • Notion AI Guide: Features, Pricing, Is It Free and How to Turn It Off

    Notion AI Guide: Features, Pricing, Is It Free and How to Turn It Off

    Notion AI has changed a lot since it launched as a simple writing helper. Today it’s built into the whole Notion workspace: it can answer questions about your company docs, write and edit pages, fill in databases, take meeting notes and even carry out multi-step tasks as an agent. For small businesses that already run their wiki, projects or CRM in Notion, it can save hours every week.

    But the pricing and plans have also changed, which is why so many people search for Notion AI pricing, is Notion AI free, and — just as often — how to disable Notion AI. This guide answers all three, explains what Notion AI can actually do, and helps you decide whether it’s worth it for your team.

    What is Notion AI?

    Notion AI is the set of artificial intelligence features built into Notion, the popular workspace app for notes, documents, wikis, projects and databases. Instead of copying information into a separate chatbot, you use AI right where your work lives.

    In practice, Notion AI can:

    • Write and edit — draft pages, rewrite text, change tone, fix spelling, translate and summarise.
    • Answer questions from your workspace — ask “What’s our refund policy?” or “What did we decide about the spring launch?” and get an answer based on your Notion pages.
    • Fill in databases — automatically generate summaries, tags, action items or translations for every row.
    • Take meeting notes — record and transcribe meetings, then produce summaries and action items.
    • Search across connected apps — on higher plans, search Notion together with tools such as Slack, Google Drive and others.
    • Act as an agent — complete multi-step tasks like creating a project plan with tasks, updating several pages, or building a database.

    Notion AI features explained

    Notion Agent

    The Agent is the headline feature. Rather than answering a single prompt, it can plan and carry out a sequence of actions across your workspace — for example, “Create a content calendar database for Q4 with 12 blog topics, owners and due dates, and link it to our marketing page.” You review and adjust the result.

    AI Meeting Notes

    Notion can capture meetings, transcribe them and generate summaries with decisions and action items, stored alongside your project pages. Always tell participants when a meeting is being recorded or transcribed, and follow your privacy obligations.

    Enterprise Search and Research Mode

    Enterprise Search lets you ask questions across Notion and connected apps. Research Mode produces more detailed, report-style answers drawing on your workspace and, where enabled, the web. Notion has labelled some of these features as beta, so expect changes.

    Writing and editing assistance

    Highlight text or press the AI shortcut to improve writing, make it shorter or longer, change tone, translate or continue writing. It’s handy for turning rough notes into clean procedures.

    Database autofill

    AI properties in databases can summarise content, extract key information or categorise entries automatically — useful for tagging customer feedback, summarising leads or translating product descriptions.

    Custom Agents

    Notion also offers Custom Agents that can run tasks repeatedly or on triggers. These use Notion credits, which are charged separately after a free trial.

    Notion AI pricing

    Notion has moved away from selling AI mainly as a separate add-on and now bundles its full AI features into the Business plan. Based on Notion’s pricing page in September 2026:

    PlanPrice (monthly billing, per member)Notion AI access
    Free$0Limited trial of AI features such as generating docs and autofilling databases
    PlusAbout $10Same limited AI trial as Free
    BusinessAbout $20Full Notion AI: Agent, AI Meeting Notes, Enterprise Search and Research Mode
    EnterpriseCustomEverything in Business plus zero data retention with AI model providers and advanced controls

    Notion offers savings of up to 20% on annual billing. Custom Agents are available on all plans: free to try, then charged at around $10 per 1,000 monthly Notion credits. Prices are shown in US dollars; UK customers may see local pricing and VAT at checkout.

    Tip: if you were on an older plan with the separate AI add-on, check your billing page — Notion has changed how legacy add-ons work, and your options may differ from new customers’.

    Is Notion AI free?

    Partly. Free and Plus users get a limited trial of core AI features, which is enough to test writing help and database autofill. Once the trial allowance is used up, you need the Business plan (or Enterprise) for full Notion AI, including the Agent, Meeting Notes and Enterprise Search.

    Students and educators sometimes get special offers on Notion plans — check Notion’s education page for current terms.

    Which AI models does Notion AI use?

    Notion AI is powered by large language models from leading AI providers, including OpenAI and Anthropic, and Notion has let users choose between models for some features. Notion handles the integration, so you don’t need separate ChatGPT or Claude subscriptions to use Notion AI. If you want to compare those assistants directly, see Claude vs ChatGPT.

    Does Notion use your data to train AI?

    Notion states that it does not use your workspace content to train AI models by default, and that its AI subprocessors (the model providers) are not allowed to use customer data for training. On Enterprise plans, Notion offers zero data retention agreements with its AI providers. As always, check Notion’s current privacy and security documentation, update your own privacy policy if AI features process customer data, and avoid storing sensitive personal data you don’t need.

    How to disable or turn off Notion AI

    Many people search for how to remove Notion AI, usually because the AI prompts get in the way or because their company hasn’t approved AI tools yet.

    For workspace owners and admins (Business and Enterprise):

    1. Open Settings in the Notion sidebar.
    2. Go to the Notion AI section of workspace settings.
    3. Use the controls to turn off AI features for the workspace, or restrict specific features such as AI Meeting Notes or connected-app search.

    For individual users: you may not be able to remove AI entirely on a shared workspace — that’s controlled by the owner. You can simply ignore AI prompts, avoid the AI shortcut, and ask your workspace admin to adjust settings. Menu names change from time to time, so if you can’t find the option, search Notion’s help centre for “turn off Notion AI”.

    Cancelling Notion AI: if you have a legacy AI add-on or want to move from Business to Plus, change your plan under Settings → Billing (workspace owners only). You’ll keep your pages and data; only AI access changes.

    Is Notion AI worth it for a small business?

    Notion AI is worth considering if:

    • your team already keeps documents, SOPs, projects or client notes in Notion;
    • people waste time searching for information or asking colleagues where things are;
    • you run regular meetings and want notes and action items captured automatically;
    • you want AI inside your workspace rather than copying things into separate chatbots.

    It’s probably not worth it if:

    • you only use Notion occasionally, or mostly for personal notes;
    • your company documents live in Google Drive or Microsoft 365 — in that case, compare Gemini or Microsoft Copilot;
    • you already pay for ChatGPT or Claude and mainly need writing help.

    Practical Notion AI uses for small businesses

    1. Company wiki assistant: staff ask questions about policies, pricing and procedures instead of interrupting managers.
    2. Meeting-to-tasks workflow: meeting notes automatically become action items in your project database.
    3. Client onboarding: generate onboarding checklists and welcome pages from a template.
    4. Content planning: build a content calendar and draft outlines for each post.
    5. Customer feedback tagging: paste reviews into a database and let AI tag themes and sentiment.
    6. SOP writing: turn rough notes into clear standard operating procedures.

    For automations that connect Notion to other apps — such as sending new form entries into a Notion database — see our Zapier AI automation guide.

    Notion AI vs ChatGPT

    Notion AI’s main advantage is context: it works with your own pages and databases where they already are. ChatGPT is a more flexible general assistant for writing, research, images and analysis. Many teams use both — Notion AI for internal knowledge and projects, and ChatGPT or Claude for external content and deeper research. Read our guide on how to use ChatGPT effectively for more.

    Frequently asked questions

    What does Notion AI do?

    It writes and edits content, answers questions using your workspace, fills in databases, takes meeting notes, searches connected apps and completes multi-step tasks as an agent.

    How much does Notion AI cost?

    Full Notion AI is included in the Business plan (about $20 per member per month on monthly billing, less on annual billing) and Enterprise. Free and Plus include a limited AI trial.

    Is Notion AI free for students?

    Notion has offered education discounts at times. Check Notion’s education page for current eligibility.

    Can I use Notion without AI?

    Yes. Notion works fully without AI, and workspace owners on Business and Enterprise can turn AI features off.

    Does Notion AI use ChatGPT?

    Notion uses models from providers including OpenAI (the company behind ChatGPT) and Anthropic, integrated into Notion. You don’t need a separate ChatGPT account.

    Does Notion AI have a limit?

    Free and Plus plans have a limited AI trial. Business and Enterprise plans include full AI features, subject to fair use, while Custom Agents use credits.

    The bottom line

    Notion AI is now much more than a writing helper: it’s an assistant, search engine, note-taker and agent built into your workspace. It’s genuinely useful for small teams that already run their operations in Notion, and less compelling if your documents live elsewhere. Try the free AI allowance on real tasks — a meeting, a policy question, a database autofill — before upgrading to Business.

    Related reading

    *Pricing and features checked against Notion’s official pricing page in September 2026. Notion may change plans at any time.*

  • How to Cancel Your ChatGPT Subscription (Web, iPhone, Android and Business)

    How to Cancel Your ChatGPT Subscription (Web, iPhone, Android and Business)

    Whether you’re cutting costs, switching to another AI assistant or simply not using it enough, it’s easy to cancel your ChatGPT subscription — as long as you cancel in the right place. The most common reason people keep getting charged is that they try to cancel on the website when they actually subscribed through the iPhone or Android app, or the other way round.

    This guide shows exactly how to cancel a ChatGPT subscription on every platform, what happens to your chats and billing afterwards, how refunds work, and what to do if the cancel button doesn’t appear. These steps apply to ChatGPT Go, Plus and Pro, with a separate section for Business workspaces.

    Before you cancel: check where you subscribed

    Your subscription is managed by whoever bills you:

    You subscribed throughWhere to cancel
    chatgpt.com (card or PayPal)ChatGPT Settings → Billing
    The ChatGPT iPhone or iPad appApple ID subscriptions (iPhone Settings)
    The ChatGPT Android appGoogle Play subscriptions
    A ChatGPT Business workspaceWorkspace settings → Billing (admins only)

    Not sure? Search your email for the receipt. An Apple receipt means Apple; a Google Play receipt means Google; an email from OpenAI means the website.

    How to cancel ChatGPT on the website (chatgpt.com)

    If you subscribed on the website, follow these steps from OpenAI’s help centre:

    1. Go to chatgpt.com and sign in.
    2. Click your profile name or icon to open the account menu.
    3. Select Settings.
    4. Open the Billing section (on some layouts this sits under Account).
    5. Next to Cancel plan, select Cancel.
    6. Confirm the cancellation.

    You’ll usually see a confirmation message and receive an email. Your plan stays active until the end of the current billing period.

    Tip: do this on a computer or in a mobile browser. The ChatGPT app may not show web billing options.

    How to cancel ChatGPT on iPhone or iPad

    If you subscribed inside the iOS app, Apple manages the subscription:

    1. Open the Settings app on your iPhone or iPad.
    2. Tap your name at the top.
    3. Tap Subscriptions.
    4. Tap ChatGPT.
    5. Tap Cancel Subscription and confirm.

    If you don’t see ChatGPT listed, you’re probably signed in with a different Apple ID, or you subscribed on the website instead.

    How to cancel ChatGPT on Android

    If you subscribed through the Android app, Google Play manages it.

    In the Play Store app:

    1. Open the Google Play Store app.
    2. Tap your profile icon, then Payments & subscriptions, then Subscriptions.
    3. Select ChatGPT.
    4. Tap Cancel subscription and follow the prompts.

    On the web:

    1. Visit the Google Play subscriptions page in your browser and sign in.
    2. Find ChatGPT and select Manage.
    3. Select Cancel subscription and confirm.

    How to cancel a ChatGPT Business workspace

    Only a workspace owner or admin can cancel a Business plan:

    1. Sign in to ChatGPT with the admin account.
    2. Open the account menu and choose Workspace settings.
    3. Select Billing.
    4. Choose Manage plan.
    5. Select Cancel subscription and confirm.

    Before cancelling a team plan: tell your team, export anything important from shared projects and custom GPTs, and check the billing terms — annual Business plans may run until the end of the committed term. If you only want to reduce costs, consider removing unused seats instead of cancelling the whole workspace.

    What happens after you cancel?

    • You keep access until the end of your billing period. OpenAI states that paid features remain available until the current period ends.
    • You move to the Free plan afterwards. You can keep using ChatGPT with free-plan limits.
    • Your chats stay. Cancelling doesn’t delete your conversation history. Some paid-only features, such as certain custom GPTs or projects, may become limited.
    • No automatic refund. Cancelling stops future charges but doesn’t refund past payments.

    Cancel at least 24 hours before your renewal date to make sure you aren’t charged again.

    Can you get a refund on ChatGPT Plus?

    Cancellation doesn’t trigger a refund automatically. If you think you’re entitled to one:

    • Website subscriptions: contact OpenAI support through the help centre.
    • Apple subscriptions: request a refund from Apple through its “Report a problem” process.
    • Google Play subscriptions: request a refund through Google Play, following Google’s refund policy.

    UK consumers have certain rights for digital services, including in some cases a cancellation period for new subscriptions. The details depend on the terms you accepted and whether you’ve already used the service, so check your receipt and the provider’s terms.

    Cancelling vs deleting your ChatGPT account

    These are different:

    • Cancel subscription: stops paying and returns you to the Free plan. Your account and chats stay.
    • Delete account: permanently removes your account and data, subject to OpenAI’s retention policy. You can find this in Settings → Account (or Data Controls).

    Important: if you subscribed through Apple or Google, deleting your ChatGPT account does not automatically cancel the app store subscription. Cancel the subscription first, then delete the account if you want to.

    If you want to keep a copy of your history, use Settings → Data Controls → Export data before deleting.

    Troubleshooting: “I can’t find the cancel button”

    • You subscribed through an app store. Cancel in Apple or Google Play, not in ChatGPT.
    • You’re signed in to the wrong account. Check the email address in ChatGPT settings, especially if you use both personal and work accounts.
    • You’re a member, not an admin, of a Business workspace. Ask the workspace owner to remove you or cancel.
    • You’re using the mobile app. Try the website in a browser for web subscriptions.
    • Payment failed or the plan already lapsed. The option may not show if the subscription is already inactive — check your bank or card statement.
    • You’re still being charged after cancelling. Check whether you have two subscriptions (for example, one on the web and one through Apple). Contact support with your receipts if charges continue.

    Should you downgrade instead of cancelling?

    If cost is the main reason, consider:

    • Switching from Plus to Go, if you mainly need more messages rather than advanced features.
    • Moving from Pro to Plus, if you rarely hit Plus limits.
    • Reducing Business seats to the people who use ChatGPT daily.

    Our ChatGPT pricing UK guide compares every plan, and our Claude vs ChatGPT and Copilot vs ChatGPT comparisons can help if you’re switching tools.

    Managing ChatGPT subscriptions across a small business

    In many small businesses, staff sign up for ChatGPT Plus on their own cards or company cards without anyone keeping track. Over time you can end up paying for several individual subscriptions, some of which nobody uses. A quick review every quarter keeps costs and data risks under control.

    1. List every AI subscription. Check company card statements and expense claims for OpenAI, Apple and Google Play charges.
    2. Ask each person how often they use it. Daily users usually justify a paid plan; occasional users can move to Free.
    3. Consolidate into a Business workspace if two or more people use ChatGPT with company or customer information. The admin can then add or remove people centrally.
    4. Cancel personal subscriptions once people have moved to the workspace, so you aren’t paying twice.
    5. Build cancellation into your leaver process. When someone leaves, remove them from the workspace and cancel any company-paid individual subscription on the same day.
    6. Record who owns each account in a simple spreadsheet with renewal dates.

    This also helps with data protection. Under UK GDPR, you should know which tools process customer personal data. Individual accounts on personal emails make that much harder to manage than a single business workspace with clear settings.

    Checklist before you cancel

    1. Confirm where you subscribed (web, Apple or Google).
    2. Note your renewal date and cancel at least 24 hours before it.
    3. Export any chats, files or custom GPT instructions you want to keep.
    4. For teams, tell colleagues and move shared work to another tool.
    5. Save the cancellation confirmation email.
    6. Check your next statement to make sure no further charge appears.

    Frequently asked questions

    How do I cancel ChatGPT Plus?

    Go to chatgpt.com → Settings → Billing → Cancel plan. If you subscribed in the iPhone or Android app, cancel through Apple or Google Play instead.

    Will I lose my chats if I cancel?

    No. Cancelling your subscription keeps your account and chat history. Only deleting your account removes them.

    Do I still have access after cancelling?

    Yes, until the end of the current billing period. After that, you’re moved to the Free plan.

    Can I cancel ChatGPT at any time?

    Yes, monthly subscriptions can be cancelled at any time, and they stop at the end of the billing period. Annual business plans may have commitment terms.

    Why am I still being charged after cancelling?

    The most common cause is a second subscription through a different platform, such as the web and the App Store. Check both, and contact support with your receipts.

    Can I resubscribe later?

    Yes. You can upgrade again from the Free plan at any time, and your chat history will still be there.

    The bottom line

    To cancel a ChatGPT subscription, go to wherever you pay: ChatGPT Settings → Billing for website subscriptions, iPhone Settings → Subscriptions for Apple, or Google Play → Subscriptions for Android. Cancel at least a day before renewal, keep your confirmation email, and remember you keep your chats and can continue on the Free plan.

    Related reading

    *Steps based on OpenAI’s help centre and checked in September 2026. Menu names can change slightly between app versions.*

  • ChatGPT Pricing UK: Free vs Go vs Plus vs Pro vs Business Explained

    ChatGPT Pricing UK: Free vs Go vs Plus vs Pro vs Business Explained

    Working out ChatGPT pricing in the UK is more confusing than it should be. OpenAI publishes prices in US dollars, the checkout shows pounds with VAT added, plans are renamed from time to time, and there are now five main options: Free, Go, Plus, Pro and Business. This guide explains what each ChatGPT plan includes, roughly what it costs in the UK, and which one makes sense for sole traders and small businesses.

    Important: AI pricing changes frequently. The figures below reflect official and widely reported pricing as of September 2026. Always check the price shown at checkout before you subscribe.

    ChatGPT UK pricing at a glance

    PlanTypical priceBest for
    Free£0Trying ChatGPT, occasional personal use
    GoAbout $8/month (roughly £6 a month in the UK including VAT)Regular users who want more than Free on a budget
    PlusAbout $20/month (roughly £19–£20 a month in the UK including VAT)Professionals and sole traders using ChatGPT daily
    ProPremium — from around $100 to $200/month depending on usage levelVery heavy users, advanced research and coding
    BusinessAround $25 per user/month, or about $20 per user/month billed annually (minimum 2 users)Small teams that need admin controls and data protection
    EnterpriseCustom pricingLarge organisations

    How VAT affects ChatGPT cost in the UK

    UK customers pay 20% VAT on digital subscriptions. That’s why a plan listed at a round number in dollars appears as a less tidy figure in pounds at checkout. If you’re VAT-registered and buy a business plan, you may be able to account for VAT differently — check your invoice and speak to your accountant.

    What each ChatGPT plan includes

    ChatGPT Free

    The free plan is genuinely useful. You get unlimited everyday chat (subject to fair-use limits), web search, and limited access to file uploads, image generation, voice, deep research and memory. OpenAI notes that the Free plan may include ads.

    Good for: trying ChatGPT, occasional emails, quick questions and personal use.

    Limits: you’ll hit caps on uploads, images and advanced features if you use it heavily for work.

    ChatGPT Go

    Go is the budget paid tier. It includes everything in Free with higher message limits, more uploads, more image creation, better voice access and longer memory. It may also include ads.

    Good for: people who use ChatGPT most days but don’t need the most advanced models or features.

    ChatGPT Plus

    Plus is the standard plan for professionals. It adds access to OpenAI’s more capable models, expanded uploads and messages, better image creation, more deep research, and features such as Projects, scheduled tasks and custom GPTs.

    Good for: sole traders, freelancers, managers and anyone who relies on ChatGPT every working day.

    ChatGPT Pro

    Pro is built for very heavy users, offering several times the usage of Plus, the most advanced reasoning, maximum deep research and faster image creation. Most small businesses don’t need it — but if one person’s job is heavy research, analysis or coding, it can be worth the cost.

    ChatGPT Business (formerly Team)

    Business is designed for teams. It adds a shared workspace, admin controls, user management, single sign-on options and — crucially — business data is not used to train OpenAI’s models by default. It requires at least two users.

    Good for: small teams sharing custom GPTs and projects, and businesses that need stronger data protection.

    ChatGPT Enterprise

    Enterprise adds advanced security, compliance, analytics and support for larger organisations. Pricing is agreed with OpenAI’s sales team.

    ChatGPT Go vs Plus: which should you choose?

    This is the most common question for individual users.

    GoPlus
    PriceAbout $8/monthAbout $20/month
    ModelsEveryday model (same family as Free)More capable models
    Deep researchLimitedExpanded
    Custom GPTs, Projects, tasksLimited or not includedIncluded
    AdsMay include adsNo ads
    Best forFrequent casual useDaily professional use

    Choose Go if you mainly use ChatGPT for writing and questions and keep running into Free plan limits.

    Choose Plus if you use ChatGPT for work, rely on better reasoning and research, or want Projects and custom GPTs to store your business context.

    Is ChatGPT Plus worth it?

    For most people using ChatGPT at work, yes — if it saves you more than about an hour a month, it has paid for itself. Here’s a simple way to decide:

    1. Track a week on Free. Note every time you hit a limit or get a weak answer.
    2. Estimate time saved. Emails, proposals, product descriptions and research summaries add up quickly.
    3. Compare with your hourly rate. At £30 an hour, Plus needs to save less than an hour a month to be worthwhile.

    Plus may not be worth it if you only use ChatGPT a few times a week, or if your business already pays for another assistant like Microsoft Copilot or Claude that covers the same jobs.

    ChatGPT Plus vs Business: what’s the difference?

    • Plus is a personal subscription. Your account, your chats, no admin controls.
    • Business is a team workspace. An admin can add and remove users, manage settings, and business data is excluded from model training by default.

    If two or more people in your business use ChatGPT with customer information, Business is usually the safer choice. It also means that when an employee leaves, their work stays with the company rather than in a personal account.

    Which ChatGPT plan suits your type of business?

    Business typeRecommended planWhy
    Sole trader or freelancerPlusDaily drafting, proposals and research with better models and Projects for client context
    Trades business (plumber, electrician, builder)Free or GoQuotes, emails and job descriptions on a phone; upgrade if limits get in the way
    Online shopPlus for the owner, Free for othersProduct descriptions, customer replies and campaign ideas
    Accountancy, legal or HR practiceBusinessClient data needs admin controls and exclusion from model training
    Marketing or creative agencyBusinessShared custom GPTs, projects and brand guidelines across the team
    Taxi, cab or transport firmGo or Plus for the office managerCustomer messaging, driver notices and website content

    Questions to ask before you upgrade

    • Who will use it, and how often? Pay for daily users; keep occasional users on Free.
    • Will anyone paste customer information into it? If yes, choose Business, or set strict rules on what can be shared.
    • Do you need shared assistants? Custom GPTs and projects shared across a team are much easier on Business.
    • Do you already pay for another AI assistant? Check whether Copilot in Microsoft 365 or Gemini in Google Workspace already covers the same jobs.
    • How will you measure the benefit? Pick two or three tasks — quotes, customer emails, social posts — and compare how long they take before and after.

    A simple rule of thumb: if a paid plan saves each user at least one hour a month, it has almost certainly paid for itself.

    How to reduce your ChatGPT costs

    • Start on Free and upgrade only when limits get in the way.
    • Pay annually for Business if you’re committed — it’s cheaper per user than monthly billing.
    • Give paid seats only to heavy users. Others can use the Free plan for occasional tasks, following your data rules.
    • Avoid duplicate tools. If you pay for Microsoft 365 Copilot or Claude, you may not need ChatGPT Plus for everyone.
    • Review quarterly. Cancel seats nobody uses. See our guide on how to cancel a ChatGPT subscription.

    ChatGPT pricing compared with alternatives

    AssistantMain individual paid planTeam option
    ChatGPTPlus (around $20/month)Business
    ClaudePro (around $20/month)Team
    Google GeminiGoogle AI plansGemini in Google Workspace
    Microsoft CopilotMicrosoft 365 Personal/Family with CopilotMicrosoft 365 Copilot add-on

    For a full comparison of features, read Claude vs ChatGPT and Copilot vs ChatGPT.

    Buying ChatGPT through the App Store or Google Play

    If you subscribe through the iPhone or Android app, you’re billed by Apple or Google, and the price may differ slightly from buying on the website. You’ll also need to cancel through Apple or Google rather than in ChatGPT’s settings. Businesses usually find it easier to subscribe on the website so invoices come directly from OpenAI.

    Frequently asked questions

    How much does ChatGPT cost in the UK?

    ChatGPT has a free plan. Go costs around $8 a month and Plus around $20 a month, shown in pounds at checkout including 20% VAT. Pro and Business cost more. Check the price at checkout, as it can change.

    Is ChatGPT free to use in the UK?

    Yes. The Free plan is available in the UK with usage limits on advanced features.

    Does ChatGPT Plus include VAT?

    UK consumer prices include VAT at checkout. Business customers should check their invoices for VAT details.

    Can I use ChatGPT Plus for business?

    Yes, you can use Plus for work. However, ChatGPT Business adds admin controls and excludes business data from training by default, which is better for teams handling customer data.

    Is there a student discount?

    OpenAI has run student offers at times. Check OpenAI’s website for current promotions.

    What happens if I cancel?

    You keep paid features until the end of your billing period, then move back to the Free plan. Your chats remain available.

    The bottom line

    For most UK small businesses, the sensible path is: start with Free, move to Plus for anyone who uses ChatGPT every day, and switch to Business once two or more people use it with customer or company information. Go is a good budget option for frequent casual use, while Pro is only worth it for the heaviest users.

    Related reading

    *Prices are approximate, converted from US pricing and published UK checkout prices, and were last checked in September 2026. OpenAI may change plans and prices at any time.*

  • Claude vs ChatGPT: Which AI Is Better for Small Businesses in 2026?

    Claude vs ChatGPT: Which AI Is Better for Small Businesses in 2026?

    Claude vs ChatGPT is the comparison most people make once they’ve outgrown their first AI experiments. ChatGPT, from OpenAI, is the best-known AI assistant in the world. Claude, from Anthropic, has built a loyal following among writers, analysts and developers. Both have free versions, both have paid plans at similar prices, and both improve every few months.

    So which is better for a small business? The honest answer is that each has clear strengths, and the right choice depends on the work you do most. This guide compares Claude and ChatGPT across the tasks that matter to small teams — writing, long documents, research, spreadsheets, coding, pricing and privacy — and ends with a practical way to decide.

    Claude vs ChatGPT at a glance

    ClaudeChatGPT
    Made byAnthropicOpenAI
    Standout strengthsNatural writing, long documents, careful reasoning, coding and agent-style workVersatility, image generation, voice, huge feature set and integrations
    Free planYes, with usage limitsYes, with usage limits (may include ads)
    Main individual paid planPro (around $20/month, lower on annual billing)Plus (around $20/month)
    Heavy-user plansMax tiersPro tiers
    Team plansTeam and EnterpriseBusiness and Enterprise
    Works with your filesUploads, Projects, connectorsUploads, Projects, connectors
    Image generationNot its focusBuilt in

    The short version: ChatGPT is the better all-rounder if you want one app that does everything, including images and voice. Claude is often the better choice for high-quality writing, working with long documents and contracts, and more complex multi-step work. Many businesses use both.

    Is Claude better than ChatGPT?

    It depends on the task. Based on published comparisons and widespread feedback from business users:

    • Claude tends to win on writing that sounds natural and follows a detailed brief, analysing long reports and contracts, careful step-by-step reasoning, and coding.
    • ChatGPT tends to win on breadth of features, creating images, voice conversations, its large library of custom GPTs, and everyday quick questions.

    Both occasionally make confident mistakes, so neither should be trusted blindly with facts, figures or legal points.

    Writing quality

    For most small businesses, writing is the number one AI task: emails, proposals, website copy, policies and social posts.

    Claude is widely praised for writing that sounds less like marketing copy and more like a thoughtful person. It follows tone instructions closely (“plain British English, no hype, short sentences”) and is good at editing your own drafts without flattening your voice.

    ChatGPT is fast, punchy and excellent for variety — ten headline options, five ad angles, three email subject lines. Without good instructions it can drift into generic phrasing, but with examples of your style it produces strong copy.

    Tip: whichever you use, paste in two or three examples of writing you like and ask it to match the style. See our guide on how to use ChatGPT effectively for prompt templates that work in both.

    Long documents, contracts and reports

    This is one of Claude’s strongest areas. You can upload long PDFs, tenders, policies or contracts and ask detailed questions: “List every clause about termination and price increases, with clause numbers.” Claude handles large amounts of text well and is good at quoting the source so you can check it. Our guide to using Claude in a small business covers this in detail.

    ChatGPT also handles uploaded documents well and is perfectly capable for most everyday files. For very long or dense documents, many users find Claude more thorough.

    Neither replaces a solicitor or accountant — use them to prepare, not to sign off.

    Research and current information

    Both assistants can search the web and cite sources, and both offer “deep research” modes that read many sources and produce structured reports. ChatGPT’s deep research is mature and popular; Claude’s research features are strong and improving. For quick, cited answers, a dedicated tool like Perplexity is also worth considering.

    Always click through to check citations before relying on a statistic or regulation.

    Spreadsheets and data analysis

    Both can analyse uploaded spreadsheets, run calculations, find trends and create charts. ChatGPT has long been popular for this, with a smooth workflow for downloading cleaned files and charts. Claude is also capable, and Anthropic has added features for working with Excel and other office files. For important numbers — VAT, payroll, margins — double-check results in the original spreadsheet.

    Coding and technical work

    If you or your developer write code, this is a major differentiator. Claude has a strong reputation for coding, and Claude Code — Anthropic’s coding tool — is widely used by developers to work across whole projects. ChatGPT also offers capable coding help and its own coding agent, Codex. For website tweaks, spreadsheet formulas and small automations, both are more than enough.

    Images, voice and extras

    ChatGPT includes image generation and editing, a natural voice mode, and a large ecosystem of custom GPTs. If you want one app for creating marketing images as well as text, ChatGPT is the easier choice.

    Claude focuses on text, analysis and doing work. It can create documents, spreadsheets, presentations and interactive visuals, and its desktop app includes Cowork, which can carry out multi-step tasks with your files. It isn’t designed for generating photos or artwork — pair it with Canva or Midjourney for visuals.

    Claude Pro vs ChatGPT Plus: pricing compared

    Both companies price their main individual plans at around $20 per month (UK prices are shown in pounds at checkout, including VAT). Here’s how the plan ranges line up:

    NeedClaudeChatGPT
    Try it freeFreeFree (may include ads)
    Budget upgradeGo
    Standard individualPro (around $20/month, about $17/month billed annually)Plus (around $20/month)
    Heavy daily useMax (from around $100/month)Pro (premium pricing)
    Small teamsTeam (per member)Business (per user)
    Large organisationsEnterpriseEnterprise

    Claude Pro vs ChatGPT Plus comes down to features rather than price. Plus gives you image generation, voice and the GPT store; Pro gives you Claude’s writing and document strengths, plus tools like Claude Code and Cowork. Usage limits on both reset over time, and very heavy users on either may hit them.

    Prices change regularly — check the official pricing pages before buying, and see our ChatGPT pricing UK guide for more detail.

    Privacy and data use

    For UK businesses handling customer data, check these points for whichever plan you choose:

    • Business and team plans from both companies exclude your business data from model training by default and add admin controls.
    • Consumer plans (Free, Plus, Pro) have settings that control whether conversations can be used to improve models — check them in your account’s privacy or data controls.
    • Never paste card numbers, passwords, health information or unnecessary customer personal data into any AI tool.
    • Write a simple AI use policy so staff know which tools are approved and what they can share.

    Which should your business choose?

    Use this quick guide:

    • Mostly writing, proposals, policies and long documents? Start with Claude.
    • Mostly marketing content, images, quick questions and brainstorming? Start with ChatGPT.
    • You write code or manage a website? Try Claude first, then compare.
    • You want voice conversations on the go? ChatGPT.
    • Team of 3+ people? Compare Claude Team and ChatGPT Business, and check which integrates better with your email and file storage.
    • Using Microsoft 365? Also read our Copilot vs ChatGPT comparison.

    A one-week test you can run

    1. Choose five real tasks from your business: a tricky customer email, a proposal section, a contract review, a spreadsheet question and a social media post.
    2. Give both assistants exactly the same prompt and the same files.
    3. Rate each answer out of 10 for accuracy, tone and editing time.
    4. Repeat any task where results were close, adding more context.
    5. Pay for the tool that wins the tasks you do most often. Keep the other on its free plan for second opinions.

    Frequently asked questions

    Is Claude better than ChatGPT?

    Claude is often better for natural writing, long documents and coding; ChatGPT is often better for breadth of features, images and voice. Test both on your own tasks.

    Is Claude free?

    Yes. Claude has a free plan with usage limits. Paid plans add more usage, more capable models and features like Projects, Claude Code and Cowork.

    Is Claude better than ChatGPT for coding?

    Many developers prefer Claude for coding, especially with Claude Code. ChatGPT is also strong. For small website or spreadsheet tasks, either works well.

    Can I use Claude and ChatGPT together?

    Yes. A common approach is using one for drafting and the other to review: “Here’s a draft — what’s unclear or missing?” Different models catch different problems.

    Which is more accurate?

    Both can make mistakes. Accuracy depends on the task, the information you provide, and whether web search is used. Always verify important facts.

    Claude vs Gemini vs ChatGPT — what about Gemini?

    Google’s Gemini is a strong option if your business runs on Google Workspace, because it works inside Gmail, Docs and Sheets. ChatGPT and Claude are more popular as standalone assistants.

    The bottom line

    In the Claude vs ChatGPT debate, there’s no universal winner. ChatGPT is the most complete all-in-one assistant, with images, voice and a huge feature set. Claude is a favourite for thoughtful writing, long documents and complex work. For a small business, the smartest move is to test both on real tasks, pay for the one that saves you the most time, and keep the other in reserve.

    Related reading

    *Features and prices change often. We last checked official Anthropic and OpenAI information in September 2026.*

  • Copilot vs ChatGPT: Which AI Assistant Is Better for Small Businesses?

    Copilot vs ChatGPT: Which AI Assistant Is Better for Small Businesses?

    Copilot vs ChatGPT is one of the most common questions small business owners ask when they start using AI at work. Both are AI assistants that can write, summarise, analyse and answer questions. Both have free versions. And Microsoft’s Copilot has used OpenAI’s technology, which is why many people ask whether Copilot is simply ChatGPT with a different name.

    It isn’t. The two products are built for different jobs, sold in different ways, and treat your business data differently. This guide explains the real difference between Copilot and ChatGPT, compares features and pricing, and gives you a simple way to decide which one — or which combination — suits your business.

    Quick answer: Copilot vs ChatGPT in one table

    Microsoft CopilotChatGPT
    Made byMicrosoftOpenAI
    Best forBusinesses that live in Word, Excel, Outlook and TeamsFlexible, general-purpose AI work across any tools
    Free versionYes (Copilot app and Copilot Chat)Yes
    Business planMicrosoft 365 Copilot add-on per userChatGPT Business per user
    Works inside Office appsYes, with a paid Microsoft 365 Copilot licenceThrough connectors and copy-paste, not natively
    Can read your company filesYes, via Microsoft 365 permissions (paid business plan)Via uploads, Projects and connectors
    Biggest strengthGrounded in your emails, documents and meetingsVersatility, strong writing and a fast pace of new features

    Short version: if your business runs on Microsoft 365 and you want AI inside the apps you already use, Copilot usually makes more sense. If you want the most flexible standalone assistant for writing, research, analysis and brainstorming, ChatGPT is usually the stronger choice. Many small teams end up using both.

    Is Copilot the same as ChatGPT?

    No. This is the most common misunderstanding. Microsoft is a major investor in OpenAI and has used OpenAI models to power parts of Copilot, so the two can feel similar in conversation. But the products differ in three important ways:

    1. Where they live. ChatGPT is a standalone app and website. Copilot is woven into Windows, Edge, Bing and — on business plans — Word, Excel, PowerPoint, Outlook and Teams.
    2. What they know about you. On a paid business plan, Microsoft 365 Copilot can search your organisation’s emails, files, chats and calendar (only what each user already has permission to see). ChatGPT only knows what you upload, connect or type.
    3. How Microsoft tunes them. Microsoft adds its own search grounding, safety layers, business data protection and interface. Answers to the same question can differ noticeably.

    So when someone asks “is Copilot the same as ChatGPT?”, the fair answer is: related technology, different products.

    The different versions of Copilot (this confuses everyone)

    “Copilot” is a brand covering several products. For a small business, these are the ones that matter:

    • Copilot (free app and web): a general chat assistant similar to free ChatGPT, available in Windows, Edge and on mobile.
    • Copilot in Microsoft 365 Personal and Family: Microsoft has added Copilot features to its consumer Microsoft 365 subscriptions, with usage limits. Useful for sole traders using personal plans.
    • Microsoft 365 Copilot Chat: a secure, web-grounded chat included for business users with an eligible Microsoft 365 work account, with enterprise data protection.
    • Microsoft 365 Copilot (paid business add-on): the full version that works inside Word, Excel, PowerPoint, Outlook and Teams and can use your organisation’s data. Microsoft lists enterprise pricing at around $30 per user per month (billed annually), and has introduced a lower-priced Copilot Business option for smaller organisations of up to 300 users. Check Microsoft’s pricing page for current UK prices.

    Microsoft has also retired its older Copilot Pro consumer subscription in favour of bundling Copilot into Microsoft 365 consumer plans, so older articles may be out of date.

    The versions of ChatGPT

    • Free: everyday chat, with limits on advanced features such as file uploads, image generation and deep research. May include ads.
    • Go: a low-cost tier with higher limits than Free.
    • Plus: the standard paid plan for individuals, with access to more capable models and features such as Projects, custom GPTs and deep research.
    • Pro: a premium plan for very heavy users.
    • Business (formerly Team) and Enterprise: workspace plans with admin controls, and business data excluded from model training by default.

    For current prices in pounds, see our guide to ChatGPT pricing in the UK.

    Copilot vs ChatGPT: feature-by-feature comparison

    Writing emails and documents

    Both write well. ChatGPT is generally more flexible with tone and creative tasks, and handles long back-and-forth editing sessions smoothly. Copilot’s advantage is convenience: in Outlook it can draft a reply using the thread you’re looking at, and in Word it can create a first draft from your existing files. If you write mainly inside Office, Copilot saves steps. If you write for many channels — web copy, social posts, adverts — ChatGPT is usually quicker to work with.

    Working with spreadsheets

    Copilot in Excel can explain formulas, suggest charts, highlight trends and help build formulas inside your workbook. ChatGPT can analyse uploaded spreadsheets, run calculations, and produce charts and cleaned files for download. For quick analysis of an exported CSV, ChatGPT is excellent; for ongoing work in a live Excel file your team shares, Copilot is more natural.

    Meetings and email overload

    This is where paid Microsoft 365 Copilot is hardest to beat. It can summarise Teams meetings, list action items, catch you up on missed discussions and summarise long email threads. ChatGPT can summarise a transcript you give it, but it doesn’t sit inside your meetings and inbox by default.

    Research and web answers

    Both can search the web and cite sources. ChatGPT’s deep research feature produces long, structured reports from many sources. Copilot’s web answers draw on Bing search. For in-depth research, many users prefer ChatGPT or a research-focused tool like Perplexity.

    Images and creative work

    Both can generate images. ChatGPT’s image generation is widely used for marketing visuals and edits; Copilot also offers image creation through Microsoft Designer tools. For branded marketing designs, pair either with Canva.

    Custom assistants and automation

    ChatGPT lets you build custom GPTs and Projects with your own instructions and files — for example, a “customer reply assistant” loaded with your policies. Microsoft offers Copilot agents and Copilot Studio for building assistants connected to business systems, which is powerful but more technical. For no-code workflows between apps, see our Zapier AI guide.

    Pricing compared

    Prices change often and vary by country and billing period, so treat these as a guide and check the official pages before buying:

    NeedCopilot optionChatGPT option
    Free everyday AI chatCopilot app / Copilot ChatChatGPT Free
    Low-cost personal upgradeMicrosoft 365 Personal/Family with CopilotChatGPT Go or Plus
    Team with admin controlsMicrosoft 365 Copilot (Business or Enterprise add-on)ChatGPT Business

    The key cost difference: Microsoft 365 Copilot is an add-on — you need a qualifying Microsoft 365 business plan first, then pay for Copilot on top. ChatGPT Business is standalone. If you already pay for Microsoft 365 Business, adding Copilot for a few key staff can be cost-effective; if you don’t use Microsoft 365, ChatGPT is usually cheaper and simpler.

    Privacy and data protection

    For UK businesses, this matters as much as features.

    • Microsoft 365 Copilot (business): operates within your Microsoft 365 service boundary and respects existing file permissions. Microsoft states that prompts and responses in its enterprise products are not used to train its foundation models. The flip side: if your file permissions are messy, Copilot may surface documents people technically had access to but never knew existed. Tidy up sharing settings before rolling it out.
    • ChatGPT Business and Enterprise: business data is not used to train models by default, with admin controls and data retention settings.
    • Free consumer versions of both: have weaker controls. Don’t paste customer personal data, financial details or confidential documents into free consumer tools.

    Whichever you choose, update your privacy policy if customer data is processed, and write a short internal AI use policy so staff know what can and can’t be shared.

    Is Copilot better than ChatGPT?

    It depends on the job:

    • Choose Copilot if your team spends its day in Outlook, Teams, Word and Excel; you want AI that understands your emails, files and meetings; and you already pay for Microsoft 365 Business.
    • Choose ChatGPT if you want the most versatile assistant for writing, marketing, research and analysis; you use Google Workspace or a mix of tools; or you want to start cheaply with one or two users.
    • Use both if you want Copilot for inbox and meeting productivity and ChatGPT for content, research and creative work. Many small businesses find this combination the most practical.

    Real small-business scenarios

    A five-person accountancy practice on Microsoft 365: Copilot for summarising client email threads and Teams calls, and drafting letters in Word from templates. ChatGPT Plus for one partner who writes the newsletter and marketing content.

    An online shop using Shopify and Google Workspace: ChatGPT for product descriptions, customer replies and campaign ideas. Copilot adds little unless the team moves to Microsoft 365.

    A trades business with a busy owner: the free Copilot app on a Windows laptop or ChatGPT on a phone for quotes, emails and job descriptions. Upgrade only when limits get in the way.

    How to test both in one week

    1. Pick five real tasks: a customer email reply, a quote, a spreadsheet question, a meeting summary and a social post.
    2. Run each task in free Copilot and free ChatGPT with the same prompt.
    3. Score each answer for accuracy, tone and how much editing it needed.
    4. Note which tool fits your existing apps with the least friction.
    5. Upgrade only the tool that won on the tasks you do most often.

    For better prompts, see how to use ChatGPT effectively — the same prompt techniques work in Copilot.

    Frequently asked questions

    What is the difference between Copilot and ChatGPT?

    ChatGPT is OpenAI’s standalone assistant. Copilot is Microsoft’s family of assistants built into Windows, Edge and Microsoft 365, which on business plans can use your organisation’s emails, files and meetings. They share some underlying technology but are different products.

    Is Copilot free?

    Yes, there is a free Copilot app and web version, and business users with eligible Microsoft 365 accounts get Copilot Chat. The full Microsoft 365 Copilot that works inside Office apps with your company data is a paid add-on.

    Is Copilot better than ChatGPT for Excel?

    For working directly inside a live Excel workbook, yes — Copilot is built into Excel. For analysing an exported file quickly, ChatGPT is equally strong and often more flexible.

    Can I use ChatGPT inside Microsoft Word?

    Not natively in the same way as Copilot. You can copy and paste between them, use ChatGPT’s own document features, or connect tools through automation services.

    Which is safer for business data?

    Both offer business plans with data protection and no training on your business data by default. Free consumer versions offer less control. Always check the current terms and settings for the plan you use.

    Copilot vs ChatGPT vs Gemini — which should I pick?

    If you use Microsoft 365, start with Copilot. If you use Google Workspace, Gemini is the natural fit. If you want a standalone all-rounder, choose ChatGPT. See also our comparison of Claude vs ChatGPT.

    The bottom line

    The Copilot vs ChatGPT decision comes down to where your work happens. Copilot is strongest as an assistant inside Microsoft 365, working with your emails, files and meetings. ChatGPT is strongest as a flexible, standalone assistant for writing, research and creative work. Test both on your real tasks for a week, then pay only for the one that saves you the most time.

    Related reading

    *Prices and features change frequently. We last checked official Microsoft and OpenAI information in September 2026.*

  • AI in Film, Music, and Games: Where the Industry Actually Draws the Line

    AI in Film, Music, and Games: Where the Industry Actually Draws the Line

    The creative industries have embraced AI and fought it at the same time. Film studios use it for visual effects and editing, musicians use it to clean up recordings, and game developers use it to build worlds faster. Yet actors and writers have gone on strike partly over AI, record labels and artists have taken AI companies to court, and players push back when games appear to cut corners with generated art. This briefing explains where the lines are being drawn and what it means for independent creators and small studios.

    Where AI is widely accepted

    Post-production and visual effects

    AI tools help with rotoscoping (cutting out objects frame by frame), noise reduction, upscaling old footage, de-ageing actors, colour matching, and removing unwanted objects. These tasks used to take days of manual work. Most of the industry sees them as a natural evolution of existing software.

    Audio clean-up and restoration

    AI can separate voices from background noise or split a mixed recording into individual instruments. A well-known example is the restoration of an old John Lennon demo recording that enabled The Beatles’ final single, “Now and Then,” released in 2023 — the vocals were isolated using machine learning, not generated.

    Accessibility and localisation

    Automatic subtitles, translation, and dubbing help content reach wider audiences. AI dubbing that matches lip movements is advancing, though quality and consent for voice use are both issues.

    Game development tools

    Studios use AI for testing (automated bots that play levels to find bugs), animation, generating variations of textures, and making non-player characters more responsive.

    Where the lines are being drawn

    Actors’ likeness and voices

    The 2023 SAG-AFTRA strike in the US ended with agreements requiring consent and compensation for creating “digital replicas” of performers. Video game performers later won similar protections after further industrial action. In the UK, Equity has campaigned for similar rights. The principle emerging across the industry: no use of someone’s face or voice without informed consent and payment.

    Writers

    The Writers Guild of America’s 2023 agreement stated that AI can’t be credited as a writer and that writers can’t be required to use AI, while allowing them to choose to use it. AI-generated material isn’t treated as “source material” that reduces a writer’s credit or pay.

    Music and training data

    Major record labels sued AI music generators, alleging their models were trained on copyrighted recordings without permission. Viral AI tracks imitating famous artists’ voices have been removed from streaming services. Some labels and AI companies have since moved towards licensing deals. The central question — whether training on copyrighted work without permission is lawful — is still being argued in courts and legislatures, including in the UK, where the government has consulted on copyright and AI.

    Visual art

    Artists have sued image-generator companies over training on their work. Some studios and publishers have faced backlash for using AI-generated art in posters, credits, or game assets, especially when it wasn’t disclosed.

    Players and audiences

    Audiences increasingly want transparency. Some game storefronts require developers to disclose AI-generated content. Fans often accept AI for tools and background work, but react badly when it replaces visible human creativity.

    What independent creators and small studios should know

    1. Use AI for tools, not identity. Clean-up, editing, organisation, and prototyping are broadly accepted. Replacing a performer’s voice or an artist’s style without permission isn’t.
    2. Get consent in writing for any use of someone’s voice or likeness, including in contracts with freelancers.
    3. Check tool terms for commercial use rights and whether your uploads are used for training.
    4. Understand copyright limits. Purely AI-generated work may not be protected by copyright in some countries, which matters if you want to own and license your work.
    5. Disclose AI use where platforms require it, and consider doing so voluntarily to maintain trust.
    6. Protect your own work — check platform settings about whether your uploads can be used for AI training.

    Frequently asked questions

    Can I use AI-generated music in my YouTube videos?

    Possibly, depending on the tool’s licence and the platform’s rules. Avoid tracks that imitate real artists, and keep records of where the music came from.

    Can I clone my own voice for content?

    Yes, many tools let you do this with your own voice. Use reputable providers and secure your voice data.

    Is AI art copyright-free?

    Not necessarily. The legal position varies by country and by how much human creativity was involved, and generated images can still infringe others’ rights.

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  • AI Customer Service: Beyond the Frustrating Chatbot

    AI Customer Service: Beyond the Frustrating Chatbot

    Everyone has met the frustrating chatbot: it doesn’t understand the question, loops through the same options, and makes it impossible to reach a human. That experience has given AI customer service a bad reputation. But the technology has changed. Modern AI assistants can understand natural language, look up real order and account information, and resolve many routine questions properly. The difference between a helpful assistant and an infuriating one is mostly in how it’s set up. This briefing explains what good looks like and how small businesses can get there.

    Why old chatbots failed

    • Rigid scripts: they only recognised specific keywords and phrasings.
    • No access to real data: they couldn’t check an order or booking, so they could only point to FAQ pages.
    • No escape route: they were designed to deflect customers, not help them.
    • Poor maintenance: answers went out of date.

    What modern AI customer service can do

    • Understand questions in plain language, including typos and several questions at once.
    • Answer from your own content: help articles, policies, and product information, rather than general knowledge. This approach, often called grounding or retrieval-augmented generation, reduces made-up answers.
    • Take actions when connected to your systems: track an order, change a booking, start a return, or update an address.
    • Work across channels: website chat, email, WhatsApp, social media, and phone.
    • Hand over to a person with a summary of the conversation, so the customer doesn’t have to repeat themselves.

    Behind the scenes: helping human agents

    Some of the most valuable uses aren’t customer-facing:

    • Agent assist: suggested replies and relevant help articles while staff handle a conversation.
    • Ticket triage: classifying emails by topic and urgency and routing them to the right person.
    • Summaries: condensing long email threads before a staff member responds.
    • Quality and trends: analysing conversations to find recurring problems — often the best source of ideas for improving products and policies.

    For small teams, these can deliver big time savings without the risk of customers talking to a bot.

    The risks

    • Wrong answers: AI can state incorrect policies or invent information. There have been public cases where companies were held responsible for what their chatbot told customers — for example, a Canadian tribunal ruled that an airline was bound by incorrect refund information its chatbot gave a passenger.
    • Frustration: blocking access to humans damages loyalty.
    • Vulnerable customers: people in difficult situations need empathy and flexibility.
    • Data protection: conversations contain personal data; privacy notices and security must cover them.
    • Tone: overly cheerful or robotic replies can annoy customers who are already upset.

    A step-by-step plan for small businesses

    1. Analyse your enquiries. Look at a month of emails and messages and list the top ten questions. Typically a handful — “Where’s my order?”, opening hours, returns, bookings, pricing — make up a large share.
    2. Fix the root causes. Some questions disappear with clearer website information, better order emails, or tracking links.
    3. Write good answers for each common question in a knowledge base. The AI can only be as good as this content.
    4. Choose a tool that fits your platform — many help desk, e-commerce, and booking systems include AI features. Start with AI suggestions for staff before letting it answer customers directly.
    5. Go live gradually, for a few question types, with a clear “talk to a person” option at every step.
    6. Review conversations weekly, correct mistakes, and update content.
    7. Tell customers they’re talking to an AI assistant. Honesty builds trust.

    Measuring success

    Track more than “deflection” (how many customers didn’t reach a human). Better measures include:

    • resolution rate — was the problem actually solved?;
    • customer satisfaction after AI conversations;
    • time to resolution;
    • repeat contacts on the same issue;
    • complaints mentioning the bot.

    Frequently asked questions

    Will customers hate talking to AI?

    Customers dislike bots that don’t help. Fast, accurate answers with an easy route to a person are generally welcome, especially outside business hours.

    Is my business responsible for what the chatbot says?

    Generally yes — treat the chatbot’s answers as your business’s statements. Keep content accurate and monitor conversations.

    What’s the cheapest way to start?

    Use AI-drafted replies in your existing email or help desk tool, with staff reviewing before sending. Our Zapier guide shows a simple setup.

    Related reading

  • AI in Insurance: Faster Claims, Smarter Underwriting

    AI in Insurance: Faster Claims, Smarter Underwriting

    Insurance is a business built on data and prediction, so it’s no surprise that insurers were early adopters of AI. Today it’s used to price policies, process claims, detect fraud, and answer customer questions. For customers, this can mean quicker quotes and faster payouts. It also raises questions about fairness, transparency, and what happens when an algorithm gets it wrong. This briefing explains how insurers use AI and what small businesses should know as customers.

    Faster claims

    Claims handling is where customers notice AI most. Examples include:

    • Photo-based damage assessment: for motor and property claims, customers upload photos and AI estimates the damage and repair cost, sometimes enabling same-day settlement of simple claims.
    • Document processing: AI reads invoices, reports, and forms, extracting details automatically.
    • Triage: simple, low-value claims are fast-tracked, while complex or suspicious ones go to experienced handlers.
    • Customer updates: automated messages keep claimants informed.

    The benefit is speed for straightforward claims. The risk is that unusual claims get stuck or mishandled if the system is over-relied on. Customers should always be able to reach a person.

    Smarter underwriting

    Underwriting — deciding whether to offer cover and at what price — increasingly uses AI to analyse more data, more quickly:

    • telematics data for motor insurance (how and when you drive);
    • property data such as flood risk maps, satellite imagery, and building characteristics;
    • business data for commercial policies, such as trading history and online information;
    • wearable or health data in some life and health products, usually with consent.

    More accurate pricing can reward lower-risk customers. But it can also make insurance unaffordable for people whose risk is judged higher, sometimes in ways that are hard to understand.

    Fraud detection

    Insurance fraud adds to everyone’s premiums. AI helps detect patterns such as linked claims, inconsistent details, doctored photos, and organised “crash for cash” networks. Insurers are also dealing with AI-generated fake documents and images, making detection an arms race similar to cybersecurity.

    False positives are a concern: honest customers flagged as suspicious can face delays. Good practice is for AI to flag claims for human investigation, not to reject them automatically.

    Customer service

    Chatbots and virtual assistants handle policy questions, document requests, and first notification of loss. Brokers use AI to compare policies and prepare quotes faster. See our briefing on AI customer service for what good looks like.

    Fairness and regulation

    In the UK, the Financial Conduct Authority’s Consumer Duty requires firms to deliver good outcomes for customers, including fair value and support. The FCA also banned “price walking” — charging renewing home and motor customers more than new customers — after finding that pricing practices penalised loyal customers.

    Key concerns with AI in insurance include:

    • Indirect discrimination: pricing factors can act as proxies for protected characteristics, such as postcode linked to ethnicity.
    • Explainability: customers should understand why they were refused or charged more.
    • Vulnerable customers: automation must not make it harder for people who need extra help.
    • Data use: customers should know what data is used and why.

    In the EU, the AI Act treats some AI used in life and health insurance pricing as high-risk.

    What small businesses should know as insurance buyers

    1. Keep good records. Accurate data about your premises, security, and processes helps automated underwriting price you fairly.
    2. Use technology that reduces risk. Telematics for fleets, alarms, and cyber security controls can lower premiums with some insurers.
    3. Check the details. Fast online quotes are convenient, but make sure the cover matches your business, especially for professional indemnity, cyber, and business interruption.
    4. Document claims thoroughly with photos, receipts, and timelines.
    5. Ask for a human review if a claim is declined or a price seems wrong, and use the Financial Ombudsman Service if a complaint isn’t resolved.
    6. Consider cyber insurance as AI-driven attacks grow; insurers will ask about your controls.

    Frequently asked questions

    Can an insurer reject my claim using AI alone?

    Insurers must treat customers fairly and handle claims properly. If you disagree with a decision, ask for an explanation and a review, and escalate to the Financial Ombudsman Service if needed.

    Does telematics reduce premiums?

    It can for careful drivers, but poor driving data may increase costs. Review the terms first.

    Will AI make insurance cheaper?

    It may reduce costs through efficiency and fraud detection, but prices also depend on claims costs, inflation, and market conditions.

    Related reading

    *This article is general information, not financial or insurance advice.*

  • AI in Hiring: Faster Screening, and the Bias Problem That Won’t Go Away

    AI in Hiring: Faster Screening, and the Bias Problem That Won’t Go Away

    Recruiting is time-consuming. A single job advert can bring in hundreds of applications, many unsuitable, and small businesses rarely have an HR team to handle them. AI tools promise to help: writing job adverts, screening CVs, scheduling interviews, and even assessing video interviews. They can save hours. But hiring is also where AI’s bias problem has caused real harm, and where the law sets clear limits. This briefing covers both.

    Where AI helps in hiring

    Writing better job adverts

    AI assistants can draft clear job descriptions from your notes, suggest more inclusive wording, and remove jargon. Well-written adverts attract more suitable applicants. Check every advert for accuracy, including pay, hours, location, and right-to-work requirements.

    Sourcing candidates

    Recruitment platforms use AI to suggest candidates whose profiles match a role and to recommend jobs to jobseekers. This widens reach but can also narrow it if the system learns to favour certain backgrounds.

    Screening applications

    CV screening tools rank or filter applications against the job requirements. For high-volume roles, this saves significant time. The risk is that a candidate is rejected unfairly because of how their CV is formatted, a career break, or factors linked to protected characteristics.

    Scheduling and communication

    Chatbots and automation tools answer candidate questions, book interviews, send reminders, and keep applicants informed. This is low-risk and improves candidate experience — nobody likes being left without a reply.

    Assessments and interviews

    Some tools use games, tests, or analysis of recorded interviews. Claims that AI can judge personality or suitability from facial expressions or voice have been heavily criticised by researchers, and some vendors have dropped facial analysis. Be sceptical of any tool that can’t explain what it measures and why it’s relevant to the job.

    The bias problem

    AI learns from historical data. If past hiring favoured certain groups, the model can learn to do the same. A well-known example is a large technology company that reportedly abandoned an experimental recruiting tool after finding it downgraded CVs that mentioned women’s activities. Bias can also creep in through proxies — postcodes, school names, gaps in employment, or language patterns — even if protected characteristics are removed.

    Bias isn’t only unfair; it’s a legal risk and a business one, because you miss good candidates.

    What the law expects (UK)

    • Equality Act 2010: employers are liable for discrimination in recruitment, including indirect discrimination caused by a tool they use.
    • UK GDPR: candidates must be told how their data is used. There are restrictions on decisions based solely on automated processing that have significant effects, such as automatic rejection, and candidates have rights to information and human review. The ICO has published guidance on AI in recruitment and audited recruitment AI providers.
    • Reasonable adjustments: disabled candidates may need adjustments to AI assessments.

    In the EU, the AI Act classifies AI used for recruitment as high-risk, with obligations for providers and employers. In the US, New York City requires bias audits for automated employment decision tools. Rules are tightening internationally.

    How small employers can use AI fairly

    1. Use AI for admin first: adverts, scheduling, and candidate communication.
    2. Keep humans in decisions. Don’t let a tool reject candidates automatically without review.
    3. Ask vendors hard questions: How was the tool tested for bias? What does it measure? Can you explain a decision to a candidate? Is there an audit?
    4. Define the criteria yourself based on what the job actually needs, and score all candidates consistently.
    5. Tell candidates where AI is used and how to request a human review or adjustment.
    6. Monitor outcomes: check whether particular groups are dropping out at particular stages.
    7. Protect data: don’t paste CVs into consumer AI tools without appropriate terms, and delete data you no longer need.

    Candidates are using AI too

    Applicants increasingly use AI to write CVs and cover letters, so polished applications are no longer a strong signal. Practical tasks, structured interviews, and good references are becoming more important.

    Frequently asked questions

    Can I use ChatGPT to shortlist CVs?

    You can use AI to summarise applications against your criteria, but review each candidate yourself, avoid feeding it unnecessary personal data, and don’t let it make rejection decisions alone.

    Is AI video interview analysis reliable?

    Evidence is weak for tools that judge suitability from facial expressions or tone of voice. Structured interviews assessed by trained people remain more defensible.

    Do I need to tell candidates I’m using AI?

    Yes. Transparency is required under data protection law and builds trust.

    Related reading

    *This article is general information, not legal advice.*